We’re a full service content house with a never-blinking eye on strategy and story.
Blending insight and imagination, we find the truth at the heart of your strategy.
We create sharp stories that unify your needs and spark instant audience connections.
Then we put it on rails and drive it home – with bravery, precision and swagger.
Producer / Director
Jonathon founded crankyfish in 2006 and regularly throws lattes at interns. He has produced and/or directed a wide range of doco, TVC and branded content projects for leading agencies and brands. He also directs network TV drama and was recently nominated by the Australian Directors Guild for Best Direction in a Serial Drama. Creatively, he’s forever developing original short and feature film projects in Asia, but we’re not entirely convinced that it’s anything more than a tax write off.
Strategy / Writer / Dragon
AB is a multidisciplinary writer who creates original film projects and also consults to major corporates and brands on multi billion dollar deals. With unique skills in strategy, media and story design, AB brings a deep understanding of big clients, what they need, and how to get sharper definition out of creative briefs. He can also be wildly inappropriate and claim that it's strategy.
Julian holds ten years experience as a producer and production manager in TV, film and advertising. He has produced ten short films, three of which have been selected for Tropfest including the winning film in 2012. Last year he was selected by SPAA as one of twenty producers representing the next generation of the industry – and now it’s time for him to deliver damn it.
Cinematographer / Director
Cinematographer Greg de Marigny graduated Master of Arts (Cinematography) from the prestigious Australian Film Television and Radio School in 2008. His work has been recognized by the Australian Cinematographers’ Society, Golden Tripod 2009 and invited to screen at Camerimage, the worldʼs premier film festival that celebrates outstanding achievement in cinematography. Respected for his ability to find simple, creative solutions to complex problems, Greg has a demonstrated commitment to ensuring the production remains on schedule, but takes great pride in remaining guided by the importance of story and the power of the visual image.
Camera / Editor
An accomplished filmmaker, cinematographer and editor, Lloyd has shot and cut a variety of video content including advertisements, documentaries, music videos and short films. With his eye for detail and a distinct visual style, his images and videos often transcend the resources he had to achieve them.
James’ has a comprehensive background in technical and creative writing, as well as video and audio production. Having written content for film, radio, print and online, as well as producing and directing several award-winning short films, James brings a great understanding of the creative process.
Writer / Director
Carl is a multifaceted writer, director, journalist and actor. Carl has written and/or directed a dearth of award winning creative projects in the short film and online space. Carl’s knowledge of factual, comedy, drama and short form storytelling brings a sharp creative edge to projects. Of Carl’s ideas, 9 out of 10 are brilliant, the other never leaves the room.
Sound Designer / Video Editor / Producer
Roberto Salvatore is a producer, video editor, sound designer, composer, mixer and recordist. This vast skillset brings a rich bed of storytelling techniques and in addition to his extensive work as a freelancer, Roberto has held full time positions at the award winning post facility SoundWaves and ACMI in both content development and AV services. Roberto also has a very long list of projects that have been screened and awarded at international film and arts festivals. He also lets us rub his beautiful baldhead for luck.
3D / Motion Graphic Gurus
Mark and Jezz hold over 20 years of combined experience in 3D / motion graphics design, modelling, texturing, animation, lighting, rendering, compositing and visual alchemy. Working in the dark corners of dark rooms, they create rich and luminescent imagery that has literally… never been seen before. These guys can bring anything we can imagine to life because they truly are the bees knees – and if you’re struggling to conjure what a bees knee looks like, well, they can give you a mock up.
Crankyfish is part of a small fleet of centrally owned companies that provide specialist and dedicated services across a range of sectors. So when you engage Crankyfish, you get more than just a production company.
1/25A Mollison Street, Abbotsford VIC 3067 | +613 9421 3342
For the creative thinkers
Strategy – Great content is all about finding that diabolical itch your audience is waiting for someone to scratch. So we work with you to get inside their heads, speak to their hearts, grab a spatula, and give that sweet spot an exacting little scratch.
Story – In an age when content is king, thrones are built on the mantle of story. We bring the storytelling knights you need, and the creative goods you’re looking for, to overcome your enemies and feed today’s discerning masses exactly what they hunger for: short, sharp tales; powerful in the telling.
Content – When it comes to production, a great outcome is all about collaboration. This means finding a trusted partner who understands there’s a delicate tightrope between your aspirations and your budget. That’s why we work as a team to find the balance; walk the line of need and possibility together; and get you exactly where you want to go, with exactly what you wanted in hand, when you get to the end of the journey.
For the logical thinkers
Strategy – Together, we work through your risks, opportunities and objectives. We think about your market, trends and distribution mechanics. Then we help you figure out where you need to meet your people, where you want to take them and what’s ‘the gift’ at the heart of your content that’s going to lead them there.
Story – By embedding our team’s knowledge of audience, class and structure into your creative process, we’ll help you to unearth the human narrative at the heart of what you’re trying to achieve. Then we’ll use this gem to transform your strategy into a compelling story. One that speaks to the narrative instincts of today’s increasingly evasive audiences, in a language they know and love: Story.
Content – Our experienced in-house team is supported by a deep and unfailing network of industry-best creatives. Working collaboratively we enhance the concept with your key players; manage budgets transparently; and deliver the project as an embedded member of your team with a genuine commitment to your success and the creation of a long-term content partnership.