Project Objective: To connect with a new audience through an innovative education program, while bringing Ansell’s brand values to life.
Content Type: Impact / Commercial
Director & Editor: Jonathon Dutton
Producers: Jonathon Dutton & Zyra MacAuliffe
Cinematographer: Greg de Marigny
Writer: AB Smith
Ansell wanted to continue both their commitment to sexual health in Australia, and to further their reputation as an authority on sexual health by creating a unique and engaging classroom experience for their Ansell Sex-Ed program, which is delivered alongside La Trobe University.
We created this short film (excerpt only) as an ice breaker for the sex ed class, which also included several pieces of additional content designed to entertain, cut through and stimulate classroom discussion. We also produced a teachers guide with suggested classroom activities and a website for kids to learn more information outside of class.
The launch of this program attracted widespread press coverage and PR for Ansell and La Trobe and three years on, we're still working together to push the boundaries with this program. This project is a great example of a brand adding real value to the community, while delivering on their marketing objectives.