RESET: A conversation about boys’ body image

Client: The Butterfly Foundation

Crankyfish collaboratively designed and developed RESET: A Conversation about Boys’ Body Image alongside The Butterfly Foundation and a brilliant expert advisory panel. 

RESET is Australia’s first digital body image program for adolescent boys. It was designed to help boys understand how negative body image affects us and why. This is the trailer we produced for the program.


Plastic Gold Mine

Universal Music approached us to develop a series concept and a trailer for a doco series about plastic ocean waste and a bunch of inspiring people making a difference, including Jack Johnson.

One of the biggest challenges was finding a way to bring to life the issue of “ocean waste”, in a way that is both appealing and well, a little bit hopeful. This video is password protected as the project is still in develop


Belong

STREAT is a fantastic social enterprise who funds its youth services from the revenue generated by its cafes, artisan bakery, catering company and coffee roastery.

We created this advocacy piece for them to show the impact they have on their young people and to promote the launch of their new flagship cafe Cromwell House.


Footballer Wants A Wife

Footballer Wants A Wife is a 6 x 10 minute web series, fully funded by Screen Australia. The goal was to create an entertaining web series that shows just how fabricated reality TV can be.

We created this trailer for the show, which received over 100K views in the lead up to the release. The series itself screened at a number of local and international festivals and was released locally through ABC's iview and internationally through E-TF1 in France.


How Do You Talk To Yourself?

The challenge with this piece for The Mannequin Project was to show how body image related issues affects us and what’s needed to counteract it; awareness and making better choices.

This piece received over 40K views on Facebook, YouTube and Vimeo. It was also blogged, tweeted and discussed online by organisations and influencers around the world, including Up Worthy (www.upworthy.com).