MELCA’s goal was to engage prospective customers in the value of peaceful separation and by doing so, convert them into customers.
Following an in-depth research and strategic evaluation, we proposed MELCA produce a 30 minute documentary that explores the impacts of separation and divorce and the family law system, including other non-adversarial ways of approaching conflict resolution. The goal was to create a valuable resource for anyone in the process of separating, or considering separating, while delivering on their business and brand objectives.
Below is a teaser for the project, which includes quotes from media and those who attended the premiere screening in Melbourne, which was extremely well received. Three years on and the film continues to regularly convert prospects into customers for MELCA.
We use this project as a case study about how research & strategy informed the creation of a 30 minute documentary to achieve MELCA’s business objectives. You can read more here.
Below is what co-founder and director of MELCA, Marguerite Picard, had to say about working with Jonathon and Venn:
“Jonathon is keenly intelligent, open, creative, accountable and absolutely dedicated to his projects. He has a great ability to attract the right people around him. Jonathon is extremely easy to work with. He lets others shine, but does the hard work in the background - I would work with him at any opportunity”.
- Marguerite Picard.
