Why do some stories stick with you, while others pass you by?

We believe the thinking behind the stories we tell is the difference.

 

Research & Strategy

Our research insights inform the why behind the strategy.

THE BRIEF

Generally in the form of a workshop, we work with you to understand the project objectives, stakeholder groups (the audience) and the organisational objectives driving the project.

THE SUBJECT MATTER

Whether it’s mental health, sustainability, body image, homelessness, domestic violence, separation or health and safety, understanding the subject matter and your perspective is key.

THE AUDIENCE

We get to know your audience(s), so we can meet them where they’re at with a human centred narrative that they can immediately identify with and be impacted by.

THE STRATEGY

We think about strategy holistically with impact in mind. We start with the master story and build an all encompassing engagement strategy from there.

How we do it

  • Stakeholder interviews

  • Observation

  • Analysis & synthesis

  • Engagement strategy

  • Client workshops

  • Human centred-design

  • Desktop research

  • Surveys

  • Story strategy

  • Brand & campaign advice

  • Marketing & comms advice

  • Documentation & presentations